Game Consultant: Aileen

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E-mail：Aileen@foxuc.cn

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Card games have long been an integral part of daily life for people. According to data from GMI, the global chess and card game market is projected to grow at an annual rate of 5.6% over the next eight years. While the international chess and card markets are highly competitive, they also offer significant opportunities. With this in mind, how can our game operations team successfully expand overseas and generate revenue?





Comprehensive Market Research Before Going Overseas



The choice of a target market requires an understanding the current development of card games in the region, focusing on areas with a large user base and high growth potential.



Currently, Brazil in South America, Indonesia, Thailand, and Vietnam in Southeast Asia, India in South Asia, as well as Nigeria and Ghana in Africa, are among the most popular card game markets. These regions offer more room for competition compared to Europe, the U.S., Japan, and South Korea. Additionally, emerging markets in the Middle East, such as Saudi Arabia, the U.A.E., Turkey, and Egypt, are also worth paying close attention to.





Effective Localization of Content



The target countries for going overseas vary in terms of local economic development, religion, cultural customs, laws, and regulations, which also influence game preferences. Therefore, when entering new markets, content localization is the crucial first step to align with user preferences.



This involves several key aspects: providing local language resources, designing UI layouts that adhere to local cultural aesthetics, configuring mainstream payment channels, and developing game types and popular gameplay that resonate with users' preferences.





Appropriate Promotion Strategies for Volume Purchasing



At the market level, the importance of marketing promotion is self-evident. Currently, there are various strategies to promote the international marketing of chess and card games:



1. Utilize diverse advertising platforms (such as Google Ads, Facebook Ads, etc.) to effectively target advertisements based on user profiles, attracting the intended audience.



2. Boost organic downloads by optimizing the game’s title, keywords, screenshots, and reviews in the app store through App Store Optimization (ASO).



3. Partner with key opinion leaders (KOLs) on popular local social media platforms to enhance the game's visibility and build user trust.



4. As the overseas business expands, numerous teams across different industries are choosing to collaborate and form network alliances to facilitate traffic sharing.





Conclusion



The successful launch of chess and card mobile games necessitates not only thorough market research and precise positioning but also effective localization and adaptable operational strategies. For operational teams lacking experience in game development, it is crucial to identify their platform requirements and select a developer with extensive expertise in chess and card game development. This approach can save both time and financial resources.





With over a decade of expertise in chess and card game development, Foxuc has a proven track record of successful localization projects. Our company possesses deep insights into the global market, offering specialized services in game localization, custom development, and strategic collaboration with regional gaming networks. For those interested in custom game development, partnership opportunities, or gaining insights into industry trends, we are eager to engage in deeper discussions and collaborations.