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In addition to the emerging PWA (Progressive Web App) and W2A (Web to App), the types of chess and card game development are mainly divided into two categories: App (Na?ve App) and H5 (HTML5).
Native apps are developed specifically for iOS, Android, Windows, and other operating systems using their respective development languages, whereas H5 (HTML5) applications run in browsers and are cross-platform compatible. In the development of online chess and card games, the benefits of H5 are indispensable. Below, we will briefly discuss the advantages of H5 chess and card games when targeting overseas markets.
Advantages of H5 chess and card games in entering overseas markets
1. Cross-platform Compatibility
The advantage of native apps lies in their ability to reliably utilize the APIs and functions of the respective operating platforms, delivering users a superior gaming performance and functional experience. However, they are more dependent on the platform and must be distributed through app stores, making downloading and installation mandatory.
In comparison, chess and card games developed using HTML5 technology offer strong cross-platform compatibility. Since they run in browsers, they are not limited to a single cooperating system or device. Instead, they can operate seamlessly across different systems, including both PCs and mobile devices.
2. The Portability of H5 Chess and Card Games
The convenience of H5 board games is reflected in two aspects:
1) On the one hand, users can simply access the game via a browser link to start playing, eliminating the need for downloading or installing the game beforehand. It’s convenient for users, especially those with limited storage space or who prefer not to frequently install apps. Furthermore, it can help broaden the user base, particularly in regions with backward mobile phone equipment and less favorable conditions.
2) On the other hand, updating H5 chess and card games is more convenient. We only need to update the code on the server, and when users refresh the page, they can immediately experience the latest version of the game.
3. Lower Development and Maintenance Cost
Native app development requires using different programming languages for various operating systems, such as Swift/Objective-C for iOS and Java/Kotlin for Android. This approach can be costly to maintain, and updates must go through review processes before being released on app stores. In contrast, an H5-based chess and card game only needs to be developed once, runs directly in browsers, and is compatible across multiple platforms.
4. Lower Promotion and User Acquisition Cost
The release process in app store for native apps is unavoidable, yet many native chess and card games face challenges like frequent app crashes and difficulties getting approved on app stores, which demand significant time and resources to address, negatively impacting game operations.
In contrast, H5 chess and card games can largely bypass these issues. They can be easily promoted on any webpage or social media platform, allowing users to share links quickly, which significantly lowers the cost of promotion and user acquisition.
Conclusion
Which development approach you choose often depends on your target audience, budget, and technical requirements. H5 chess and card games can achieve a wide coverage of user groups and rapid iteration.
H5 chess and card games are also an excellent option for developers looking to launch and promote their games quickly, attract customers across multiple platforms, and minimize development and maintenance costs.
With over a decade of expertise in chess and card game development, Foxuc has a proven track record of successful localization projects. Our company possesses deep insights into the global market, offering specialized services in game localization, custom development, and strategic collaboration with regional gaming networks. For those interested in custom game development, partnership opportunities, or gaining insights into industry trends, we are eager to engage in deeper discussions and collaborations.