Game Consultant: Aileen

Telegram：@qpkf1688

WhatsApp：+62089514312309

E-mail：Aileen@foxuc.cn

Telephone：400-000-7043

Wechat:15099945310





User retention and user payment are the lifelong of the long-term development of the chess and card games, and in the overseas markets, we need to adopt a variety of strategies to improve the value of these two key indicators in order to improve the competitiveness of the game and extend the life of the game.





User Retention Strategy of Chess and Card Games



1. Localization of the games content



When chess and card games go overseas, it is first necessary to make localization adjustments to the chess and card game, that is, the localization of game content, which can be achieved from the aspects of language, gameplay, art design, payment, and game operation.



First of all, the game should be available in the commonly spoken and official languages of the target overseas market. Additionally, it’s important to respect the gaming preferences unique to each market. Since different regions have varying gameplay preferences, the game's design and features should be tailored to align with local tastes and conditions.



When it comes to game art design, it’s essential to respect the local aesthetic preferences. Incorporating cultural elements and imagery from the region into the UI design can enhance players’ sense of belonging and improve their coverall impression of the game. As for payment systems, it is equally important to adopt widely-used local payment method and channels to ensure convenient and efficient top-up services for players.



Based on these basics, game community operation and



Building on these fundamentals, community management and regular in-game events are crucial. Organizing localized activities, fostering a sense of belonging, and increasing interaction with players through social media, forums, and other platforms can strengthen the connection between the game and its players. This, in turn, enhances player engagement and retention.





2. Optimize the user experience



Optimizing user experience is mainly in two aspects: game content and game services.



The first priority is to ensure stable and seamless game operation in overseas regions, delivering a positive gaming experience for players and minimizing issues such as latency, lag, and disconnections, particularly in areas with weaker network conditions.



The second priority is to continuously refine the game based on player feedback, addressing their deeper needs and promptly responding to their suggestions and requests.







Optimize the Payment Strategy of Chess and Card Games



1. Reasonable pricing



The structure of recharge levels directly affects a player's willingness to spend. The minimum payment amount and the pricing tiers for different levels should be set reasonably to cater to users with varying spending capacities. In emerging markets or regions with weaker economies, lowering the payment thresholds can help boost the user payment conversion rate.





2. Incentivized content



By implementing effective incentive mechanisms (such as first deposit rewards, daily check-in bonuses, and VIP deposit discounts), users can be encouraged to make their first payment and continue making future payments. Additionally, aligning game events with important local festivals or anniversaries and regularly offering discounts or limited-time deals can further motivate players to recharge.





3. Value-added services



The first strategy is to establish a VIP system that offers exclusive privileges and content to attract high-paying users. Additionally, beyond standard in-game purchases, it's essential to understand regional user preferences and offer personalized paid content tailored to local interests. For instance, in some areas, players may be particularly drawn to customizable items like skins and decorations, while in others, users may be more willing to pay for enhanced social features.





4. Safety and convenience



Ensure the security and convenience of payment channels to build players' trust in chess and card platforms, while minimizing user loss caused by payment-related security issues.





Summary



To successfully operate chess and card games in overseas markets, it is essential to systematically plan and implement strategies focused on user retention and payment conversion. By adopting localization strategies, enhancing the user experience, and offering diverse payment options, we can increase both user retention and payment rates, ultimately achieving long-term market competitiveness and profitability.