Game Consultant: Aileen

Telegram：@qpkf1688

WhatsApp：+62089514312309

E-mail：Aileen@foxuc.cn

Telephone：400-000-7043

Wechat:15099945310



With over a decade of expertise in chess and card game development, Foxuc has a proven track record of successful localization projects. Our company possesses deep insights into the global market, offering specialized services in game localization, custom development, and strategic collaboration with regional gaming networks. For those interested in custom game development, partnership opportunities, or gaining insights into industry trends, we are eager to engage in deeper discussions and collaborations.





Southeast Asia boasts a large and growing player base, driven by increasing internet penetration, a strong mobile payment infrastructure, and supportive policies. In 2023, Vietnam is projected to have around 50 million mobile gamers, while Indonesia is expected to reach 70 million. Notably, Indonesia is on track to become the seventh largest mobile game market in the world this year.



Currently, there are several user acquisition channels available for promoting chess and card games in Southeast Asia. These can be categorized into social media advertising, search engine marketing (SEM), app store advertising, KOL marketing, and private domain traffic. In light of these channels, we will further explore how to effectively leverage these resources to maximize the promotional impact of chess and card games as they expand into the Southeast Asian market.







1. Social Media Advertising and KOL Marketing



Social platforms in Southeast Asia, like Facebook and Instagram, have consistently attracted a vast audience. Through advertising tools such as Facebook Ads Manager, we can target ads with precision on these graphic-focused platforms, reaching the right audience effectively.



Short video platforms like TikTok and YouTube offer powerful channels for game promotion through engaging short-form content. These platforms use algorithm-driven recommendations to reach target users, and they also provide advertising options for more direct collaboration and increased visibility.



KOL (Key Opinion Leader) marketing involves partnering with local influencers to promote the game through live broadcasts, videos, or social media posts. This approach helps attract more targeted traffic by leveraging influencers’ established audiences and credibility.







2. Search Engine Marketing (SEM) and App Store Advertising



For instance, Google is widely used in Southeast Asia and offers comprehensive advertising options. Through Google Ads, we can precisely target relevant keywords, or leverage the Google Display Network (GDN) to display ad content on websites, apps, and videos across Google's network, achieving broad exposure.



In-app store advertising, suitable for listed APK products, allows ads to appear in search results and recommendation sections within app stores like Google Play and the App Store. This approach effectively boosts game download rates by reaching users actively browsing for apps.







3. Private Domain Traffic



Recently, private domain traffic has emerged as a growing channel for acquiring users. By collaborating with affiliate marketing platforms and local advertising networks, we can promote games across multiple localized channels.



For example, in Thailand, user acquisition can be enhanced through partnerships with local advertising networks like AdPocket and VGI. Additionally, traffic can be driven via in-app ads on popular local apps such as Shopee, a leading e-commerce platform in Southeast Asia that offers targeted advertising services.



In addition, programmatic advertising such as DSP (Demand-Side Platform) can be bid in real time and displayed on the right media. Common DSP platforms such as The Trade Desk, Criteo, etc., support a variety of formats and channels.



Finally, there is offline traffic, which directly contacts potential user groups for promotion and marketing through local push.







Summary



There are many promotion channels for chess and card games, and under the condition that the quality of game products is guaranteed, formulating appropriate promotion strategies according to user behaviors and preferences in different regions can maximize the effect of buying volume and create greater revenue.