Game Consultant: Aileen

Telegram：@qpkf1688

WhatsApp：+62089514312309

E-mail：Aileen@foxuc.cn

Telephone：400-000-7043

Wechat:15099945310



With over a decade of expertise in chess and card game development, Foxuc has a proven track record of successful localization projects. Our company possesses deep insights into the global market, offering specialized services in game localization, custom development, and strategic collaboration with regional gaming networks. For those interested in custom game development, partnership opportunities, or gaining insights into industry trends, we are eager to engage in deeper discussions and collaborations.





It is inevitable that there will be various challenges when taking chess and card games overseas. In fact, the key aspect of expanding internationally is navigating the cultural differences between the original and target markets, meeting the deep needs of players, and ultimately achieving business success.







Challenges in the term of product



1. Device Compatibility Issues – Android or iOS?



Preferences for electronic devices vary across different regions, meaning the dominant systems used can differ from one area to another. Therefore, market research is crucial before developing a game. This is especially true for the development of H5 games, where it's important to consider the compatibility across various devices. After all, no investor would accept losing users due to poor game experience on their products.





2. Network Performance Problems – Solutions for Poor Internet Connection?



There are large differences in internet conditions across global regions; however, the gaming experience of chess and card games is closely tied to these conditions. In order to provide a smooth gaming experience, we must adjust the game’s configurations to reduce latency and ensure high stability, considering the potential frustration users may experience due to varying internet conditions.





3. Payment Methods—Pay Attention to Localization!



When it comes to payment methods, preferences vary across regions. Players in some areas may prefer credit cards, while others frequently use e-wallets, mobile payments, or bank transfers. Therefore, when chess and card games expand overseas, they should connect with the dominant payment methods of the target market. Additionally, it's essential to ensure the stability of the payment channels and consider taxes, as these factors significantly impact the user experience and platform revenue. Selecting the right payment methods and reliable channels, and minimizing payment failures, can clearly increase users’ willingness to pay.







Challenges in the term of operation



1. High promotion cost for user acquisition—the importance of investing



For promoting chess and card games internationally, selecting the right market and channels is crucial. Customer acquisition and promotion costs vary significantly between markets; in some regions, local competitors are already well-established, meaning new products may need substantial investment to enter. Different formats, such as H5, apps, or other types of chess and card games, yield varied customer acquisition results, so it's essential to develop a promotion strategy tailored to the game’s characteristics and event plans. This helps avoid the frustration of investing resources without achieving noticeable outcomes.





2. Slow User Growth —Why Are Players Not Active?



Growing the number of active users is the ultimate goal of any game operation. To engage players in your target market, it's essential to first cater to their preferences. This involves adapting various elements to the local context, such as language localization, interface design, user habits, payment methods, and pricing models. Only by doing so can we truly enhance player acceptance and activity.





3. Low retention rate, user churn - how to keep players from running?



The retention rate of chess and card games is their lifeline! When players become accustomed to specific gameplay, rules, and interfaces, their loyalty tends to increase. To retain these users, it’s essential to regularly introduce new game modes and themes that align with local trends. Additionally, effective community management is crucial for user retention. The key lies in engaging with players regularly, gathering feedback, and adjusting game content accordingly.





Conclusion



In the process of going overseas, many problems are often intertwined, which requires entrepreneurs to make in-depth preparations and flexible adjustments in terms of game content, technical support, and operation strategies.