Foxuc has been investigating the most popular game products in overseas board games to better observe the market flow of foreign chess and card games, at the same time, provide reference ideas for entrepreneurs to publishing products abroad.





I. Make board games more "interesting"



According to foreign media DoF’s statistics, from 2019 to 2021, the compound annual growth rate of board game revenue reached 27%, the highest among all categories, surpassed 20% of casual games and 19% of medium games, and the annual revenue growth rate of chess and card games even reached 46% in 2021, continuing to be more than 10 percentage points away from casual games.







It is imaginable that with the continuous expansion of the board game overseas, there will be more and more entrepreneurs entering the market in the future, with more competition and changes. In the face of a complex and changeable environment, how can our products stand out from it?



Through the analysis of a number of popular board games, we found that in addition to playing chess and cards, the design of game functions can also make board games more "interesting".



Today, Foxuc will take you to explore what interesting game functions the popular overseas board games have.





II. The 5 most popular game functions of board games







According to a survey of the top 100 products in the board game category, the most popular features in the current head board games are:



1. ALBUM COLLECTIBLES;

2. PIGGY BANK;

3. BATTLE PASS;

4. GUILD MECHANICS;

5. SPECIAL SIDE-MODES.

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1) ALBUM COLLECTIBLES



The most popular (74% of head products are used) and the fastest growing ( + 39 head products year-over-year) function is collection.







In the process of the game, players can collect rare items or rewards, while increasing the player's sense of achievement and advancing the game progress in the board game.



Since the collection function only collects props to get rewards, it does not affect the core experience of the game, and it will not destroy the balance of product, which is still very suitable for board games.











2) PIGGY BANK







This feature is available in 70 of the top 100 games. The piggy bank system is an effective monetization and engagement tool that allows users to accumulate their savings by playing games, and once these banks are full with game coins, you can buy content at a very low price. In the social board game, the design mode of this function is not much different, but simplicity is its advantage.









3) BATTLE PASS



Battle Pass can increase the progress between individual games and also give players a sense of accomplishment. This feature is less popular in social board games, accounting for 36%, but it has grown significantly in the past two years.







The Battle Pass design in the head board games looks very similar: it provides plenty of opportunities to earn additional rewards while users are playing, and it gives more opportunities to players who want to increase their stats quickly to speed up their progress.





4) GUILD MECHANICS



Nowadays, social gameplay is becoming more and more popular in all mobile games, of course, board games are no exception. At present, many works have added a lot of social functions to enrich the fun of the game.



Connect with social media, sharing the joy of the game with friends to get free coins from system to attract more users to join.







Among the top 100 games in this category, 42 have added social gameplay. Many head games also offer guild gameplay in depth, such as union activities, communal tasks, competition, and unique gameplay modes that use cooperative and social elements.



In addition, in the Middle East, the audio chat room is extremely common, we should pay attention to social aspects when publishing board games in this area.





5) SPECIAL SIDE-MODES



So far, 71 of the top 100 products have added SPECIAL SIDE-MODES. At present, there is not only a single board gameplay, with special mode and game activities, it bringing a more diversified experience to board games.







Special mode bring additional levels to the game in a single dimension, usually special mode are linked to the core gameplay through the form of games or resources, such as Slots, players can obtain resources to improve the progress of special mode.



Through the addition of special mode, social board games have formed a complex ecosystem through plots and gameplay, more and more games have begun to use special mode.





III. High-quality chess and card developers help diversify products



If you want to survive in the fierce competition, you need to catch the market’s changes sensitively, add functions to cater to the preferences of players, realize the diversification of products, and make your products "more interesting".



To publish board games internationally, a high-quality developer and partner is very important, not only can timely add hot functions to the product, but also can enable our entrepreneurs to quickly recognize what local players need with developer's rich localization experience, which can make board games entering more smoothly in foreign markets.







Foxuc has been committed to board games for more than a decade, and has rich experience and, successful cases in chess and card game development and localization. At present, Foxuc has a deep understanding of the market situation and localization around the world. If you have board game custom development needs, or the intention of cooperating with local game combined transportation, or want to know more industry trends and ideas, Foxuc Technology looks forward to communicating with you.



If you have relevant intentions, please scan the QR code to add WeChat customer service, we look forward to cooperating with you.



Mrs Aileen

Telegram：@Aileen991122

WhatsApp：+639777177893

Aileen@foxuc.cn



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