Taking India as an example, India as a popular country for board games to go overseas, there are dozens of local game companies in board game market to compete. It is inevitable but normal that gamers are attracted by dozens of homogeneous board game products every day. For board games going to India, naturally, the differentiation of products is particularly important.



In the same track, differentiated board game products can not only obtain greater support from channels, but also allow operators to have more development possibilities, which is an significant strategy that cannot be ignored when board games go overseas.





Differentiation of the operation strategy



In the process of differentiation strategy customization, the operating model has become the first focus of attention. From a global perspective, the operation mode of board games can be divided into Real Money, In-Game Purchase, Unit Operation and other modes.



1. The biggest feature of the Real Money mode is that it can bring extremely great payment and flow, which is the mainstream operation model of Indian board games. Launch Real Money games in India, can smoothly access Indian payment, and this model is often restricted in most countries, so that the Indian market can become a hot area of board games.



2. The Green In-App Purchase model is suitable for a wider range of overseas regions, but users cannot recharge and cannot be repaid, and most of this type of board games are put on Google Play and other similar platforms.



3. With the unstable local payment channel but strong willingness to pay of users, the market of Southeast Asia region evolved into Unit Operation model, which avoid market supervision through roundabout strategies to meet user consumption needs.



For the operation model, operators going overseas can choose an operation model that suits the regional conditions according to the differences in the overseas region The appropriate operation model can show the difference and narrow the gap in other aspects of the board game to a certain extent.





Differentiation of the gameplay design



When mainstream gameplay is full of the same type of competitive products, how should the differentiation be highlighted? Operators can start with the current situation of the gameplay design in the local market to choose the appropriate type of game.



For example, in Southeast Asia, there are many operators in the layout of poker games, and the competition is relatively fierce. However, in this situation, fishing games have good prospects for development in Southeast Asia. When board games go overseas to Southeast Asia, operators can consider starting from this aspect.

In addition to fishing games, Slots games are also a high-value category. There are differences between Slots and fishing games, and users in different regions pay different attention to Slots games, such as the United States, Europe and other places users pay more attention to the excitement and pleasure of art pictures, while users in Southeast Asia and Indonesia pay more attention to the win and loss of gold coins. In short, according to the market environment of different regions and players' preferences for games and game types, the corresponding board game types can be launched to create differentiated products as much as possible.





Legal compliance in terms of going overseas



Take India and Indonesia, for example.



India is a popular area for board games. Although the supervision of this category of games is relatively relaxed, there are still many places to pay attention to. Skill games are compliant in India, such as Rummy, while probability games are subject to restrictions in India. In addition to Rummy, Teen Patti is also one type that domestic manufacturers will choose, that is not clearly determined by regulations in India to be a skill game, so it belongs to games of the "gray area", which is higher risk than skill games.



Southeast Asia is also the preferred target for domestic games to go overseas, especially Indonesia, which has the largest population. Unlike India, according to Indonesia's policy, the real money games, chess-like tournaments, physical prizes and cash prizes are prohibited in Indonesia. Therefore, pay attention to game ratings when going overseas.





Epilogue



The operation strategy and gameplay design of board games are all breakthroughs that highlight the differentiation of board games, in addition to the content of board games, such as gameplay innovation, art design are effective ways to try. At the same time, the differentiation of board games should avoid offending some legal issues under the premise of compliance and legality, and localize the layout in a more reasonable way.





Foxuc has focused on the development of board games at home and abroad for many years, and has successfully launched a large number of popular board games. According to your needs, we can quickly develop different types of mature board game products to help you occupy the board game market. If you have relevant intentions, Please contact us. We are looking forward to cooperating with you.



Mrs Aileen

Telegram：@Aileen991122

WhatsApp：+639777177893

E-mail：Aileen@foxuc.cn