Recently, the "Casino Snapshot Report" released by overseas data company Game Refinery pointed out that board mobile games have become the second highest revenue mobile game category in the US mobile game market in the fourth quarter of 2020, bringing 17.2% of the revenue to the US iOS mobile game market. Among them, Slots games account for 80% of the US iOS mobile game revenue.
Presently, board games account for 17% of the total revenue of mobile games (US iOS market in the fourth quarter of 2020). Its market share is roughly the same as in past years, and it is the second largest source of revenue in the United States after match-3 puzzle games.
The success of board games in the US market is not only the result of the strong prohibition imposed by local laws on the activities of real money online betting platforms, but also of the characteristics of board games and some of their developments.
The top products in board games have some key features, such as daily missions, online rankings, collection systems, etc., and the following figure also shows the use of different functions of board games. We can see that online activity and progress are the functions that are used by all board games are high, and the "key function" used by the 20% of top board games Much higher than other board games, in other words, these key features are perhaps what set them apart.
Although the board subcategories are very different in terms of gameplay mechanics, they have similar functions in other aspects, such as the recent rise of collecting gameplay. Collectibles with a variety of collectible items (stickers, cards, etc.) are becoming more and more common in board games. Players can earn rewards by completing items or display them to other players through exclusive collectibles.
Because collectible albums and props don't seriously affect the core experience of the game, therefore will not upset the balance of the game, which makes them perfect for board games. In other words, the collection mechanism is a way to increase the player's sense of achievement and progress in board games, and because the collection mechanism has developed rapidly in this type of game, it is difficult to see the top board games today that do not use the collection gameplay.
Social gameplay and community are becoming more and more popular in all mobile games, the board games are no exception. When players achieve major achievements, such as winning big prizes or opening important levels, they can send messages to social media to share the joy of victory with friends. In addition, users who click on the player's share message are rewarded, such as giving away free game currency, to attract more users to participate in the game. In order to build other social functions such as cooperative quests and team competition, guilds become a very important foundation.
For example, in "Huuuge Casino Slots Vegas 777", the Billionaires League Club allows players to join forces with others to participate in events or exclusive games. Players can also upgrade their clubs and increase the number of members by donating chips collectively.
In "Slotomania", players can exchange collectibles with allies of the clan, creating a good effect with the game's collection.
Finally, judging from the motivation distribution map of board games, players usually choose board games based on exciting gameplay and the possibility of collecting treasures. In addition, in poker, competitive elements also play an important role in the player's motivation for choice. Therefore, when the treasure collection mechanism became the motivation of players to play the game, it is not surprising that most board games in recent years have turned to the collection mechanism to cater to players. If you also know other ways to play board games, welcome to communicate with us.
Foxuc has focused on the development of board games at home and abroad for many years, and has successfully launched a large number of popular board games. According to your needs, we can quickly develop different types of mature board game products to help you occupy the board game market. If you have relevant intentions, Please contact us. We are looking forward to cooperating with you.
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