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Macao’s offline gambling industry recorded a new low in June 2020, with a year-on-year decline of more than 90%. Has the impact of COVID-19 boosted the development of global online mobile board games? Let’s take stock of the specific mobile games of chance in each region.
In terms of the global revenue ranking, the US is the world’s highest revenue country for games of chance, China (including Hong Kong, Macao and Taiwan regions) ranks the second place, and Japan, come in third.
Ranking of highest revenue countries for games of chance
1. Northern America
As the largest market of casino game industry, North America has a mature market and fierce competition. Although the scope of regulation varies from state to state, casino game online is legal in the United States. The law does not permit the business of real money.
Only 4 of the Top 20 bestsellers were released after 2018, and the rest have been released for more than 3 years. The Top 3 gambling mobile games were all published before 2012, and have remained at the top for a long time.
The popular casino games in North America are Slot, Poker and Bingo games (the slot machines taking the largest market share).
In the Top charts, Cash Frenzy? - Slots Casino, the slot machine product has been operated for two years and has successfully reached the second place in the Canadian best-selling game chart.
1-1. Top 3 Best-selling Casino Games in Northern America
Cash Frenzy? - Slots Casino attracts its users primarily from Facebook and focuses on information aggregation and video promotion (with high-revenue packages).
Cash Frenzy, popular material for promotion
In 2020, among the new works, the top games in North America are all relative to the Slot machines, including one from China’s developer, Triwin Games. The company specializes in games of chance, mostly Slot games, and began experimenting with poker in 2019.
Billion Cash Slots-Casino Game, was released this year and has already broken into the top 100 in North America game market.
1-2. Top3 Best-selling New Casino Games in Northern America
2. Board Games in HK, MO and TW regions of China
Casino games in Hong Kong, Macao and Taiwan regions of China are more diversified. Mobile games such as poker and mahjong perform well.
Gambling is a legal and important pillar of Macao’s economic industry. Hong Kong is obsessed with lotteries and horse betting. In Taiwan, local Casino game publishers basically monopolize the online gaming market, and mahjong games are particularly popular.
In the Top chart, DAFU? Casino-Vegas Slot, another product of Bole Games, also published in 2015, ranks the second in the bestseller list in Macao.
2-1. Top3 Best-selling Board Games in HK, MO and TW regions of China
2-2. Top3 Best-selling New Board Games in HK, MO and TW regions of China
Xin-Stars Online tops the bestseller list in Taiwan. Its users mainly come from Facebook, and it mainly uses information aggregation and picture materials, which are combined with IP for marketing.
Xin-Stars Online, Popular Picture materials
Data：App Growing Global
In a word, the Top game ranking in North America has hardly changed. The legalization of casino games, the public’s preference, and the ability to recharge in game determine the market’s high requirements for product management strategy and quality. The acceptable game in Hong Kong, Macao and Taiwan regions of China is more diversified, including online earning money, mahjong, other chess and card games.
In the next article, we’ll look at other areas with high-revenue mobile board games. For example, Japan, Europe, Southeast Asia etc.
The most popular games are Texas Hold’em and Slot machine, among users in North America. The Texas Poker is dominated by game development giants like Playtik and Zynga, while the gameplay of Slot is diversified. Although these developers have a larger market share, other small and medium-sized operators can also occupy a small percentage of the profit space.
Foxuc is very optimistic about the future development of the North American board game market, developed the “Foxuc U3D International Platform” with special interface effects in line with North American users’ aesthetics. Foxuc will also find partners to open the North American board and card game market together.