Foxuc has focused on the development of board games at home and abroad for many years, and has successfully launched a large number of popular board games. According to your needs, we can quickly develop different types of mature board game products to help you occupy the board game market. If you have relevant intentions, Please contact us. We are looking forward to cooperating with you.
Mrs Aileen
Telegram：@qpgame001
WhatsApp：+6289514312309
E-mail：Aileen@foxuc.cn
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Some Southeast Asia’s countries, such as Thailand, Indonesia, Malaysia, Singapore, Vietnam and the Philippines, has been the fastest growing region in the global mobile game market in recent years, with a compound annual growth rate of nearly 50%.
For Chinese game manufacturers, Southeast Asia has a deep relationship with China in terms of region, culture and economy, is the first choice for game launching.
According to statistics, the market size of mobile game market in Thailand in 2019 was about 600 million US dollars, ranking the second place in the whole Southeast Asia. In terms of popular categories, the most popular games are: role-playing, strategy, gambling, Action, match games etc.
But gambling is forbidden in Thailand, here the price of a deck of poker is up to 30RMB. The high cost of offline entertainment and pent-up gambling instinct may be the reason why board games online are more viable in Thailand.
From the distribution of gambling games’chart in the TOP200 grossing games on Google Play, 53% of them made by Chinese manufacturers,21%by European & American manufacturers, and 16% from Thailand’s local manufacturers.
Data：AppAnnie
Chinese game supplier in Thailand
Boyaa was one of the earliest Chinese game makers to enter the Thai market since the page game era. Its business had grew rapidly when enter this market in 2010, Facebook social games were just taking off at the same time. Since then, the group’s profit was estimated to be around million dollars per month that year. Now the Boyaa’s Facebook account still has nearly about 15 million followers.
Soon, Boyaa’s application were launched one after another. Based on the accumulation of website terminal, Texas Poker reached the top-seller in Thailand. At that time, the monthly income of the best-selling products was 300-500 thousand dollars at the end of 2011. As of May 2020, Boyaa Texas Hold’em Thailand’s version has been downloaded more than 5 million times on Google Play Store.
Thai version of Boyaa Texas Poker
?????????, The game is also a Thai card game developed by Boyaa. It has been installed more than 10 million times on Google Play.
Boyaa is not the only Chinese provider to get profits in Thailand. Focusing on the first tier of board game market in Southeast Asia, Topfun has also achieved great success in recent years. Its local card game Dummy has been installed more than 10 million times on Google Play (The publishment of ??????-????????? has been installed more than 500,000 times).
Dummy
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In addition, the Thailand’s board game market is also pouring in new blood. ZhiJianGames is also develop rapidly. Its games are on the top grossing charts on Google and Apple, for instance, Domino Gaple Online (Free) and ?????? - Dummy – ????????, their Google installation number are 1 million + and 500 thousand.
Domino GapleOnline (Free)
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European and American game supplier in Thailand
The works exported by European and American companies in Thailand are mainly Texas Hold’em and Slot games. Recently Bingo are also popular among thai players. their products are: Zynga Texas Hold’em, POP! Slots, Bingo Blitz. These big groups launch their games all around the world, not only for market in Thailand, so it is not easy to calculate the specific number of installation contributed by Thai users.
Zynga Texas Poker
POP! Slots
Bingo Blitz
Local game operator in Thailand
Due to the weakness of local Internet companies, there are few local operators in Thailand. It’s a problem in all the Southeast Asia except Singapore.
GAMEINDY, a Thai mobile game operator. Its operating products cover: casual, role-play, board and card games etc.
Dummy & Poker ????????????
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Then, some operators from China’s Taiwan such as IGS and WANIN have a strong market share in Southeast Asia. In the future Foxuc will give your a special article to introduce Taiwan board games’ operators.
Foxuc Technology is committed to the development of board games for 16 years, and has won a good reputation in this area abroad. In recent years, the overseas card & casual game market has exploded. Foxuc has provided many services to operators in many countries, including the US, Philippines, Thailand, Cambodia, Singapore, etc., and achieved good results locally.