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Under the double pressure of plate numbers and regulation, the overseas publishing of board and cards has been mentioned repeatedly more times in the past year. So how about the board games market in Asia?
Recently, Mintegral, a mobile advertising platform, and GameAnalytics, a mobile game data service company, jointly released the article “Mobile Game in Asia Market Insight Report”. Let’s learn about the section of board and card games in this report.
Japan
Board and card games accounted for 9.2% of the most popular game categories in the Japanese market, while casino games accounted for a smaller proportion, but they both ranked in the top 10. Although their share rate is not large in terms of percentage, from the global game market size, Japan’s game revenue is at the top. In addition, Japanese gamers have very good paying ability, so the market for board games is not small.
Indian
The Indian gaming market has grown in recent years, mainly thanks to the population of smartphones. Social board and card games with local character are popular in India, among them Teen Patti has 3.5 million daily active users. In terms of the proportion of games in the subdivision field, games of chance account for about 7%. However, the emerging Indian market has a unique advantage over other markets in customer acquisition costs. Tian Jianhong, founder of ADFLY, said at a game sharing event in Shanghai last month that there has more room for gaming in India.
Korea
In South Korea, Android terminal can do better. According to the report, board and card games account for 7% of the top 100 grossing games on Android device while casino games only account for 3%. Therefore, in order to make a difference in the Korean market, we must pay attention to the Android market.
Compared with other regions, Southeast Asia’s board and card game market has been relatively developed. However, it should be noted that there are many kinds of board games, the competition is very fierce. Comparatively speaking, it is quite difficult for our own products to enter here. For small and medium game operators, this is not the best choice.
Foxuc Technology has been committed to the development of board and card games for 18 years, with rich experience in the development and operation of board and card games with plenty of successful cases.