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Mrs Aileen
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We have talked about the momentum of board games in 2018 compared to 2017, which is slightly less than that due to the version number and regulatory issues. Among them, many board game companies began to choose to go abroad to seek development. However, even in the game market overseas, the big manufacturers also hold the initiative position, so for small and medium-sized board game manufacturers, where are the opportunities? ADFLY founder, Tian Jianhong, said at the sharing meeting aoubt games going overseas in Shanghai on the 7th, small and medium-sized board game manufacturers can look at some countries where the payment rate is not so strong, and tap the niche market.
Among them, two regions are worth the attention of small and medium-sized board game manufacturers, where betting games have more space to be explored.
From the perspective of the customer acquisition costs, in the terms of overseas games market, regions such as North America and Europe, the overall cost is more than $12. Although the ability of game players in these regions to pay is high, but the input costs of manufacturers are not low. In comparison, the customer acquisition cost in India and Indonesia is much lower than that in developed countries in Europe and America. Specifically, the customer acquisition cost of gaming games in Indonesia is even lower, only $0.8.
According to the data, the mobile game revenue in Indonesia in 2017 was USD607 million, which was 10% higher than the previous year, and showed a continuous growth trend. In addition, the growth of Indonesian gamers' payment is also high since 2017, and at this stage it pays an average of $10.4. The domestic mobile games in the Indonesian regional game market, also occupies an absolute dominant position, broken down into specific game categories, gaming games in the top three mobile game preferences of Indonesian players, at 11%.
In addition, the Indian region, which we have introduced several times, is also one of the regions Tian Jianhong suggested to go overseas. Some data predict that by 2022, the market for the gaming genre in India will reach $1.3 billion and the number of gamers will reach 19 million. Combined with the performance of each game on the market, the top positions of the free and best-selling charts, Lodu King and Teen Patti, both belong to the gaming genre.
From the perspective of specific game customer acquisition costs, the cost of customer acquisition for gaming games in India is around $1.2, which is also much lower than other types of games.
In the traditional sense, these two regions are not a concentration of high-quality paying players, but instead of fighting hard with the big players in Europe and America and other regions, it is better to retreat and analyze the output ratio of input costs, find a more cost-effective market, which is a better choice for small and medium-sized board game manufacturers. With a large number of successful cases, Foxuc has been committed to board game development for 18 years and has a lot of experience in board game development and operation.