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A global mobile game data analysis company, released its latest report on the Indian market. The report points out that in the first half of the year, India has surpassed the United States to become the largest country in terms of download volume. And in the market segment, gaming games, although the overall download share is small, account for a large share in game revenue.
Generally speaking, the source of quality paying users is mainly the iOS users, but as early as 2016, the payment on the Android users of the Indian mobile game market began to rise. By the first half of 2018, Android user spending has surpassed that of iOS, accounting for more than half. And with the popularity of smartphones, the number of users exposed to the game will further increase.
In terms of revenue type trends, gaming games, strategy games and casual games have a larger share. Earlier KPMG and Google had studied that by 2022, the gaming market size in India is expected to reach $1.3 billion and the number of gamers will increase by more than 19 million.
And the main source of gaming revenue in India is a traditional local card game, Teen Patti, a three-player card social game that is popular because it fits the cultural customs and activities of Indians, similar to the Chinese card game, Zhajinhua. However, even without stakes, players are willing to bond with friends through this game. Indian players use virtual chips to buy gifts for their friends, which is also one of Teen Patti's main sources of revenue.
The rapid growth of the Indian gaming market is also attracting the attention of game developers around the world. However, comparing the changes in the past few years, Chinese companies do not have much of an advantage in competing with local Indian companies. As early as 2012, SmartStar had launched a Texas poker mobile game, Texas Hold’em Poker. What’s more, in 2017, Texas poker mobile game of Zhuoheng, DH Texas Poker had also entered the Top 10. In addition, Youzu had also launched a SuperStar Teen Patti last year.
Teen Patti also occupies a large proportion of the Top 10 best-selling card games in India on the App Store. Among them, the Teen Patti released locally in India has an absolute advantage in the ranking. In addition, it is the Texas Hold'em game which is popular worldwide. The game, TeenPatti, published by Youzu, is ranked seventh in the best-seller list, which is a Chinese game publishing company with a good performance.
By understanding the Indian gaming game market, we can find that to find a foothold in this market, the local game Teen Patti is the best breakthrough. Certainly, at the same time, we should be prepared to facing the competitive pressure from local game companies. With a large number of successful cases, Foxuc has been committed to board game development for 18 years, and has a lot of experience in board game development and operation.