Game Consultant: Aileen

Telegram：@qpkf1688

WhatsApp：+62089514312309

E-mail：Aileen@foxuc.cn

Telephone：400-000-7043

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The global chess and card mobile game market has experienced consistent growth in recent years. According to GMI's data report, the market size reached $12 billion in 2023, with a projected compound annual growth rate of over 4.5% for the next eight years. As more entrepreneurs opt to take chess and card games international, it's crucial to consider the necessary preparations before expanding overseas.







1. Market Research



Market research is the key to product success and is divided into three main parts: User Analytics, Competitive Analysis and Market Trends.

1) User Analytics: Understand the needs and preferences of your target users. For instance, in the Middle East, players in the Arab region enjoy social features and tend to favor Baloot, while those in the Turkish market prefer traditional games like Okey. It’s important to launch tailored products for each specific market.

2) Competitive Analysis: Analyze the strengths and weaknesses of existing chess and card mobile games to identify your unique competitive advantage.

3) Market Trends: Stay updated on the latest industry developments to keep your game innovative and forward-thinking.





2. Product Roadmap



Define the core gameplay and genre of the game, and outline the lobby framework, number of sub-games, language resources, art style, and sound effects. Thorough product planning enables efficient development.





3. Technical Preparation



1) Game development: The interface layout should be clean and visually appealing, with all essential functional modules included, such as user registration, friend invitations, a recharge system, and a leaderboard. Additionally, establish feedback channels to continuously enhance the user experience.

2) Game Testing: Test all functional modules, evaluate the compatibility of the game on various devices, fix bugs to prevent cheats and hackers.

3) Server Settings: Select the appropriate server configuration, design an efficient database structure, and deploy a load balancer to ensure system stability and data security.

4) Game Maintenance: Ensure continuous maintenance capabilities, deal with problems in a timely manner, and ensure the quality of user experience.





4. Market Operations



Develop a comprehensive marketing plan, selecting suitable promotion methods or publishers based on the target users' online habits and local regulations, then ensure effective product exposure and operation.





5. Conclusion



The preparation for the launch of chess and card mobile games can be divided into technical preparation and operational preparation. For teams with no development experience, buying a ready-made game is a more efficient option. Choosing an experienced developer can save time and costs.





With over a decade of expertise in chess and card game development, Foxuc has a proven track record of successful localization projects. Our company possesses deep insights into the global market, offering specialized services in game localization, custom development, and strategic collaboration with regional gaming networks. For those interested in custom game development, partnership opportunities, or gaining insights into industry trends, we are eager to engage in deeper discussions and collaborations.