Game Consultant: Aileen

Telegram：@qpkf1688

WhatsApp：+62089514312309

E-mail：Aileen@foxuc.cn

Telephone：400-000-7043

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By 2024, Brazil boasts an impressive 188 million Internet users, with a striking 86.6% Internet penetration rate. On average, Brazilians spend over 9 hours a day online, reflecting the deep integration of digital life into their daily routines. This vast and highly engaged online population, coupled with the strong attachment to mobile Internet, opens up a world of opportunities for expanding chess and card games into the Brazilian market. With social media being a powerful tool in this landscape, the question arises: how can one effectively harness the right social media channels to promote board games in Brazil?





Selection of Social Media Channels



1. Facebook



As one of the largest markets globally, Brazil has around 120 million active Facebook users, representing nearly 60% of the country’s population. This makes Facebook a key platform for promoting board games to a wide audience.



Facebook's advertising platform, Facebook Ads Manager, offers powerful tools to precisely target users based on demographics like age, gender, location, and interests. This level of precision ensures that your promotional efforts reach the most relevant audience. Beyond traditional image and video ads, Facebook’s community-driven ecosystem allows for more dynamic engagement through the creation of special activity groups. These groups can be dedicated spaces for fans of chess and card games, fostering a sense of community while enhancing the visibility and stickiness of your game.

Additionally, live streaming has become a popular method to showcase chess and card games on Facebook. Collaborating with influencers and bloggers who already have established followings in the board game niche can be an effective way to promote your products. These bloggers often host live sessions where they feature and play your games, bringing them directly to the attention of a highly engaged audience.





2. Instagram



Brazil ranks as Instagram's second-largest market, following India, with approximately 110 million active users, representing about 50% of the population.



As a highly visual platform, Instagram offers an ideal space to promote board games through captivating imagery and interactive content. When crafting promotional material for Instagram, it’s important to focus on eye-catching visuals. In addition to traditional game posters, consider sharing gameplay screenshots, user-generated content, and player reviews to entice potential players to explore and download the game. The visual appeal of Instagram helps build excitement and interest, while detailed player testimonials offer authenticity, attracting more attention.



An added benefit of Instagram is the ability to combine Instagram Ads with Facebook Ads, enabling seamless cross-platform promotion. This integration maximizes reach and ensures that campaigns are consistently visible across both platforms.

Furthermore, Instagram’s emphasis on short videos and live streaming has gained immense popularity. Features like Stories and Reels garner high viewership and offer the perfect space for quick, engaging content such as gameplay demonstrations, tutorials, or behind-the-scenes looks at the creation of board games. These formats are powerful tools to capture and maintain user interest, helping to keep your game at the forefront of their minds.





3. YouTube



With 120 million monthly active users in Brazil, YouTube serves as a powerful platform for reaching a large audience, particularly younger demographics who are enthusiastic about gaming content. Many Brazilians enjoy watching live game broadcasts, gameplay videos, and reviews on YouTube, and the proportion of their paid members is also very considerable. Therefore, it’s a good choose to cooperate with well-known game bloggers, to promote games through their channels and increase the exposure of games.





More Possibilities to Promote



1. TikTok

TikTok has emerged as a vibrant platform for promoting chess and card games internationally. With TikTok ads reaching 1.56 billion users per month globally, and Brazil being its largest market in Latin America, TikTok presents a prime opportunity to engage with a younger, highly interactive audience.



We can leverage TikTok's various ad formats to capture users' attention, such as in-feed ads, brand challenges, and TopView ads, etc. Posting gameplay clips and short, engaging videos about game features or tutorials can spark interest, while promoting hashtag challenges allows users to generate their own content, effectively turning players into advocates by sharing their gaming experiences. This user-driven approach can quickly create viral trends, significantly boosting game visibility.



2. WhatsApp & Telegram

Both WhatsApp and Telegram serve as essential platforms for fostering a community of board game enthusiasts. By creating exclusive game groups on these messaging apps, you can regularly share updates, special promotions, and discounts, while planning community-driven events like virtual game nights or tournaments. This not only strengthens user engagement but also encourages interaction among players. Besides, WhatsApp and Telegram are also effective for providing customer support, offering a direct line for players to ask questions or troubleshoot issues. Maintaining an active presence on these platforms ensures ongoing user involvement and deepens player loyalty to the game.





Conclusion



By strategically leveraging social media, we can broaden our reach in international markets. Select the most appropriate platforms and craft marketing strategies that align with the preferences and behaviors of local users, this approach ensures greater visibility and more effective product implementation.



With over a decade of expertise in chess and card game development, Foxuc has a proven track record of successful localization projects. Our company possesses deep insights into the global market, offering specialized services in game localization, custom development, and strategic collaboration with regional gaming networks. For those interested in custom game development, partnership opportunities, or gaining insights into industry trends, we are eager to engage in deeper discussions and collaborations.