1、The board game publishment of developers in overseas market



Among Southeast Asian countries, Vietnam has a smartphone penetration index of 63.1 percent with 61.3 million users, which is among the highest in the region. It’s becoming increasingly common for young Vietnamese to surf TikTok and play games on their smartphones.



Vietnam, a neighbor of China with a population of about 100 million, is currently undergoing a demaographic dividend period. Coupled with a large number of cultural exports from China and more common language, Vietnam has become one of the frontiers for Chinese game developers to enter overseas market. Not only MMORPG game popular in Vietnam, but board games are also fashionable in the Vietnam’s game market.





2、 The popular board game in Vietnam



Let’s look at the casual games’ chart in Vietnam







Tien Len Mien Nam dominates the charts for entertainment games on both the Apple Store and Google Store. It shows that how popular the board game is in Vietnam.



The Tien Len Mien Nam: Similar to the domestic poker game: The player who empty his hand card will be the winner. There are two difference things. One is that if your cards have more points than the previous player, you can block the participant’s card. The other is when two cards have the same number of points, the larger suit can block the smaller suit, such as the 4 of diamonds can block the 4 of clubs.







It’s worth noting that ZingPlay, which has not only topped the charts for entertainment games, but also been among the top 10 grossing iOS games in Vietnam for years. ZingPlay has several board games, Tien Len Mien Nam being one of them, but it is also the most widely played.



In terms of application, most of Vietnam’s loca l Tien Len Mien Nam rely on Google ads to promote, if you have played it, you will have a deep feeling, which is not wonderful. Although there are not many Tien Len Mien Nam games in the Vietnamese market, there is still a enough space for development of board games in Vietnam if they can innovate the traditional gameplay.





3、The policy of board games in Vietnam



We have to mention the Vietnam’s game policies and supervision.、



To publish a board game in Vietnam, you need to work with a local licensed publisher with applying for a license number from the government. In addition, local publishers in Vietnam have their own payment channels. When board game developers cooperate with third parties, they need to pay attention to a problem: Long settlement cycle of payment channels.



But Vietnam, as one of the Southeast Asia’s biggest game markets, has long been a prime battleground for developers. In 2018, Vietnam’s Ministry of Communications has issued license plates to 175 games, the number is increasing year by year, and 95% of which are from China.





4、Some challenges and opportunities of the market in Vietnam when publishing board game



At the beginning, on account of the close territory, the cultures of Vietnam and China have great similarities, so there is a low localization difficulty of game publishment.







Chinese games with such themes as Fairy & Paladin, Martial arts and other casual games are quite popular in Vietnam. For instance, Kingsoft’s server-side game, called “Jian Xia Love” is a phenomenon game in Vietnam, which is widely loved by the public.





Two social apps in Vietnam -- Facebook and Zalo.



According to market performance, in Vietnam, about 42 million people are loyal users of Facebook, the social app accounts for more than half of the country’s advertising revenue. Zalo, the dominant local chat platform in Vietnam, is also coming from behind in mobile payments because it already has a huge user base from its chat platform.



In terms of mobile games, Vietnam is currently in the stage of rapid growth in mobile Internet, because the local Internet speed and hardware development degree is not balanced, which has an impact on the experience of some large mobile games with high hardware requirements. Therefore, casual board games are popular among Vietnamese players. Although Vietnam has a license plate system for publishing games, there is still a wide space for board and card games, fishing and casino games in this country.





Conclusion



In a word, to publish board game in Vietnam seems to have a lot of restrictions, but it has advantages of strong dividend period, broad market, low localization difficulty and huge market potential. It is undoubtedly a place full of opportunities.



Foxuc has focused on the development of board games at home and abroad for many years, and has successfully launched a large number of popular board games. According to your needs, we can quickly develop different types of mature board game products to help you occupy the board game market. If you have relevant intentions, Please contact us. We are looking forward to cooperating with you.



Mrs Aileen

Telegram：@qpgame001

WhatsApp：+6289514312309

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E-mail：Aileen@foxuc.cn