The Middle East and Africa has been major growth region for global games. Statistics show that the Middle East game industry is growing at a rapid rate of 25% per year, making it become the most dynamic game market in the world. In Saudi Arabia, there are 21.1 million gamers in the region generating more than $1 billion in 2020, up 41.1 percent from 2019.
Board games fared well. The Baloot, a national and local gameplay of the whole Middle East.
Baloot is a board & card game with simple but varied rules that is very strategic. The game is usually played by four players divided into two teams, the main goal is to cooperate with each other to “eat” the opponent’s cards, so as to collect card points, win the game. Rabiaa Baloot, a card game with Baloot gameplay, is a perennial top seller in Saudi Arabia’s iOS charts.
Data：Qimai Data Technology
Rabiaa Baloot encouraged Middle Eastern players to enjoy the game, not only by offering fixed rewards for achievements, but also by creating a turntable lottery specifically targeted at Middle Eastern players’ preferences, where players could make more coins by turning the wheel after betting.
In addition, Rabiaa Baloot optimized the VIP system based on the Middle Eastern gamers' preference, designing multiple VIP levels to give big users special identification and more exclusive privileges than average and low level users to satisfy their “vanity”. In the store, there are also a variety of different poker faces, avatar frames and so on.
On the social side, in Rabiaa Baloot, while players in a match can’t use voice message directly to each other, they can only interact by sending memes in the system and sending gifts to opposing players, but they can send voice message to each other in world chat. It is worth noting that opening a chat room requires payment of gold coins, and non-VIP users can’t have a chat. In addition, the game also specially developed emojis about Arab images, lively and interesting.
The Middle East has high smartphone penetration, more than 100 million Internet users and a young population. 70% of gamers are in their 30s, but paying users are concentrated in Saudi Arabia, the United Arab Emirates and Turkey. Users in these regions have shown great productivity in terms of paying, paying awareness is strong, and the proportion of high-spending users is very high. In Saudi Arabia, for example, the top three games on iOS started at $3 million last month. The market potential is not to be underestimated.
Foxuc has focused on the development of board games at home and abroad for many years, and has successfully launched a large number of popular board games. According to your needs, we can quickly develop different types of mature board game products to help you occupy the board game market. If you have relevant intentions, Please contact us. We are looking forward to cooperating with you.
Mrs Aileen
Telegram：@qpgame001
WhatsApp：+6289514312309
WeChat：15099945310
E-mail：Aileen@foxuc.cn